Analyst I, Marketing

Atlanta, GA

Marketing Analyst I

Job Summary:

This position will help in providing assistance to the Mass Market Retail Natural Gas Portfolio. The successful candidate for this role will have strong excel skills, a cursory knowledge of SQL and the ability to work within a cross-functional Marketing Team.

A key focus area for this role will be working on the Georgia Market. Responsibilities include providing weekly and monthly reports, support for list (direct mail or email) generation and providing ad hoc reports when required.

The marketing analyst must also be comfortable working with technical and non-technical people alike.

Job Responsibilities & Accountabilities by Competency

Functional Expertise:

  • Extract data for various reports including monthly enrollment, churn and digital reports as well as daily enrollment reports

  • Extract data out of relational databases and associated tools/applications using predefined SQL queries

  • Using data extracts create reports in Excel, PowerPoint, Microsoft or PowerBI

Business Acumen:

  • Identify areas of opportunity and optimization in future campaigns and clearly articulate these to the internal teams

  • Understand the business well enough to translate it to reporting metrics and suggest new/better reports to assist Marketing team


  • Provide analysis to ensure that Mass Markets departmental and overall business objectives, goals and KPIs are met

  • Using the completed analyses work with the rest of the Analytics team in order to provide recommendations

Driving Results:

  • Work with the rest of the energy marketing team to ensure they are receiving the proper metrics in a timely manner


Education, Certification/Licenses:


Bachelor’s Degree in Analytics, Marketing, Computer Science, Finance or Economics

Related Work Experience:


  • 0-3 years in marketing and/or data analytics in a competitive environment

  • Strong Excel skills

  • Strong problem-solving skills

  • Skilled at working effectively with cross-functional teams


  • Previous experience in a direct marketing/analytics environment for a service-related industry (financial services, telecom, insurance or warranty)

  • Analytical and communication skills

  • Experience in tracking various forms of marketing effectiveness including advertising, direct response, and integrated market planning

  • Excellent problem-solving skills

  • Strong attention to detail

Specific Skills & Knowledge:


  • Proficient with MS-Excel


  • Proficient with Microsoft Power BI

  • Knowledge of SQL

  • Knowledge of Google Analytics

Working Conditions/Physical Requirements:

  • Minimal travel required (<10% travel): Trips may require air travel and/or overnight stay away from home for one or more nights

  • Hybrid work environment, on-site, 3 days per week

  • Physical requirements minimal


This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Southern Company Gas provides for the energy needs of over four million U.S. households and businesses. As the largest natural gas-only distribution company in the United States, we're working to ensure that Americans have access to a supply of clean, safe, reliable and affordable natural gas for decades to come. We offer our customers a wide range of energy services under one umbrella: seven regulated utilities as well as non-regulated businesses that offer retail, wholesale and storage services.

Southern Company (NYSE: SO) is a leading energy provider serving 9 million residential and commercial customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy infrastructure company with national capabilities, a fiber optics network, and telecommunications services. Through an industry-leading commitment to innovation, resilience, and sustainability, we are taking action to meet our customers’ and communities’ needs while advancing our commitment to net zero emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture and hiring practices have earned the company national awards and recognition from numerous organizations, including Forbes, Military Times, DiversityInc, Black Enterprise, J.D. Power, Fortune, Human Rights Campaign and more. To learn more, visit

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Identification: 4919

Job Category: CIS/MDM QA Analyst

Job Schedule: Full time

Company: Southern Company Gas