Southern Company Energy Market Research Analyst in Atlanta, Georgia

Energy Market Research Analyst



This position is responsible for conducting secondary research for Southern Company. The position focuses on defining research objectives based on consultation with business partners (clients or management), gathering information from several sources, synthesizing the information, converting the information into knowledge, and applying the knowledge to enhance our business partners’ decision-making.

The position proactively tracks and understands actions and intentions of competitors as well as observes and explains energy industry trends and market dynamics, especially as may be related to new technologies; and communicates implications to our business partners. The position will collaborate with teammates to perform responsibilities such as evaluating/assessing Southern Company’s potential market opportunities; explaining peer utility and other competitors’ product/service offerings’ successes/failures through competitive intelligence; identifying external factors that shape customers’ attitudes and opinions; and leveraging the department’s subscriptions to several information sources to provide insights on hot topics. The position will work closely with primary research analyst teammates to deliver integrated research deliverables.


  • Manage small, medium and large-scale secondary research projects

  • Consult with business partners to help them make enhanced decisions based on industry and research knowledge

  • Proactively track and communicate implications of industry/market/competitor activities to business partners; explaining the impact these activities could have on Southern Company’s retail marketing efforts

  • Leverage the Marketing Research Department’s subscriptions to an array of information sources

  • Conduct market assessments of potential new technologies or product/service offerings

  • Identify external factors that shape customers’ attitudes and opinions

  • Work closely with primary research analyst teammates to deliver integrated research deliverables

  • Perform other tasks as needed to support Marketing Research objectives



  • B.A./B.S. in engineering, finance, business, communications, or related field is strongly preferred

  • Master’s Degree is an asset, but is not required


  • For senior level, 10 years of experience in secondary research, market intelligence, or competitive intelligence field is required

  • For mid-career, 2 years of experience in secondary research, market intelligence, or competitive intelligence field is preferred

  • Experience directly related to the energy sector or utility industry is desired, including knowledge of innovative products and services (e.g. services that leverage smart meters, smart grid, automation, renewables, etc.)

  • Demonstrated knowledge of energy and utility industry issues, operations, and technology is desired

  • Demonstrated knowledge of finance and/or financial analysis is preferred

Secondary Marketing Research Skills:

  • Demonstrated ability to develop research questions that will solicit the information needed to make business decisions.

  • Expertise in information gathering: understands the available resources, conducts business research, leverages analytical tools, retrieves data, uses knowledge of the industry to fill in information gaps, and leverages the network of contacts in the utility industry

  • Strong analytical skills: able to synthesize and transform information into fact-based theories; interprets and draws conclusions based on seemingly unrelated pieces of information

  • Basic understanding of primary research options, methodologies, statistical analysis and when they are needed to complement secondary research

  • Basic knowledge of the complete marketing process (market research, product development/design, product distribution, pricing, promotion/advertising, brand management, sales management, etc.)

Consulting and Communication Skills:

  • Strong consulting skills needed to build and manage effective working relationships across multiple business units and levels of an organization

  • Strong collaboration skills required for working on team-based or cross-functional projects

  • Excellent written and verbal communications skills.

  • Must exhibit “Southern Style” behaviors and values: unquestionable trust, superior performance, and total commitment

Southern Company (NYSE: SO) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries. The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Southern Company Services

Job Type: Standard

Travel (Up to...): Yes, 25 % of the Time

Work Location(s):

Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)

241 Ralph McGill Blvd. NE

Atlanta, 30308

Req ID: SCS2007312