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Southern Company Pricing Design Principal Analyst in Atlanta, Georgia

Pricing Design Principal Analyst


Pricing Design Principal Analyst

Please Note; ** This is a hybrid working position and will require some in office working days per month at Georgia Power Headquarters address - 241 Ralph McGill Blvd NE, Atlanta, GA 30308

Relocation Assistance MAY be offered IF needed and IF you qualify.

Please be aware, travel is VERY minimal & not done on a regular basis.

This position will design and implement pricing products that add value for our customers and help the Company achieve its financial, regulatory, and customer satisfaction goals. These pricing products will send price signals that reflect the time varying nature of electricity production and delivery costs, align costs with cost causers, recover embedded costs, and properly account for risk. The position will contribute to the accurate and timely preparation of base rate cases and other regulatory filings – which includes the development of testimony, exhibits, and responding to information requests from the Georgia Public Service Commission

Additionally, the role will participate in special projects and marketing campaigns that advance the Company’s goals increase customer participation on certain rate plans and support high customer satisfaction.


  • Generate ideas by working effectively with colleagues and customers to bring about the design, development and implementation of rates or products that meet the needs of our customers, employees, regulatory stakeholders, and shareholders

  • Responsible for developing the rate design and Minimum Filing Requirements (MFR’s) for Retail Rate Case

  • Analyze historical customer usage to develop forecasts by rate that will support price changes

  • Create testimony, data requests, and exhibits as required

  • Support other regulatory filings (e.g., Integrated Resource Planning, Fuel filings, updates to various cost recovery riders) as required

  • Provide input on large scale company programs and initiatives such as growing profitability and economic development, along with fostering innovation

  • Conduct analysis on customer behaviors, usage changes, and revenue impacts of various rate designs or price changes

  • Partner with key stakeholders to implement new pricing programs to ensure successful outcomes and positive customer experiences. For example, working with the Technology Organization to ensure accurate billing and supporting our Call Center to ensure that customer questions are properly addressed.

  • Develop and deliver helpful communications for internal partners to support their understand of our regulatory filings and new pricing programs or products

  • Develop informative tools and messages that can be used to help educate customers on our pricing programs to ensure a successful experience and customer acceptance



  • 4 year degree in Finance, Accounting, Economics, Engineering, Data Analytics or similar technical field

  • MBA a plus


  • 4-5 years professional experience in Utility or related field

  • Utility experience in Pricing, Costing, Finance, Accounting, Forecasting, Resource Planning or an area requiring similar analytical expertise

  • Non-Utility Professional experience working with pricing strategies, data analytics, forecasting, or financial analysis


  • Extensive experience working with complex Excel models

  • Excellent written, oral and interpersonal communication skills

  • Ability to effectively communicate complex ideas and concepts to people with various levels of understanding

  • Demonstrated ability to use creative thinking to solve complex problems

  • Understanding of business and utility industry fundamentals

  • Demonstrated attention to detail

  • Familiarity with Georgia Power rates is a plus

  • Knowledge of utility costing and pricing principles is a plus

  • Strong project management skills preferred, including the ability to lead cross-functional teams

  • Computer and modeling skills including intermediate to advanced knowledge of Excel, Word, and PowerPoint including advanced financial and statistical functions

  • Experience with SAS or other similar programming languages for statistical analysis is a plus

  • Demonstrated sound judgment and appropriate level of risk-taking in decision making

  • Experience implementing marketing techniques to achieve Company goals and objectives

  • Understanding of financial techniques for evaluating cost, present value, cash flows, return on equity and investment

  • Understanding of how to interpret and apply market research, create strategies, and implement new pricing ideas

Behavioral Attributes

  • Models “Our Values”

  • Takes initiative and personal responsibility for their work

  • Demonstrates intellectual curiosity with a desire to investigate and understand thoroughly assignments and responsibilities

  • Innovative and willingness to share thoughts and ideas

  • Highly motivated and works well with minimal supervision

  • Ability to work closely with others towards a common goal


This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit and connect with the Company on Facebook (, Twitter ( and Instagram (

Southern Company (NYSE: SO ) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at .

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Finance

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Georgia Power Company

Job Type: Standard

Travel (Up to...): Yes, 25 % of the Time

Work Location(s):

Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)

241 Ralph McGill Blvd. NE

Atlanta, 30308

Req ID: GPC2009620