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Southern Company Product Marketing Manager in Atlanta, Georgia

Product Marketing Manager


Product Marketing Manager

We are looking for a strategic and creative product marketing manager who can promote our residential products in ways that resonate with our customers and increase sales. You’ll manage a portfolio of products that could include home protection and automation, home services, and billing programs. By connecting customers with relevant products and solutions, you’ll help create value for our customers and drive growth for our company.

You’ll be joining an incredible team of strategists and marketers. Our team is small but our passion about creating fantastic experiences for our customers and each other is huge. We’re empowered to explore and try new ideas so your creative curiosity will be celebrated.

Work location: Our team is working remotely with periodic in-person meetings and events. Candidates must live in Georgia.

As our Product Marketing Manager , we’ll count on you to:

  • Grow awareness, product adoption, and customer satisfaction for your portfolio of products.

  • Create and launch integrated product marketing strategies that optimize our owned and paid channels.

  • Get to know our customers and use your knowledge to help define customer segments.

  • Ensure the voice of the customer is present in product and marketing decisions, translating their needs into positioning and messaging for your products.

  • Monitor KPIs and adjust marketing strategies based on channel performance and customer insights.

  • Manage relationships with product vendors to ensure that they’re providing an excellent customer experience during sales and service.

  • Look for ways to improve the way our customers experience our products throughout the customer journey.

  • Achieve financial goals for your product portfolio.

We’re looking for someone with:

  • Five or more years of product marketing or product management experience, including digital marketing.

  • An understanding of a competitive market and knowledge about what it takes to reach customers.

  • A working knowledge of marketing analytics and the ability to apply insights to strategies.

  • The ability to work across multiple teams to achieve success.

  • The ability to communicate impactfully to inform and influence others.

As a valued member of our team, your day-to-day work will include:

  • Creating and launching product marketing strategies, with a focus on digital marketing.

  • Working with internal partners to continuously improve and implement product marketing strategies – including the Customer Care Center, Corporate Communication, and Customer Experience.

  • Developing and managing the budget for your product portfolio.

  • Working closely with product vendors to understand product performance and help solve customer challenges.

  • Overseeing the messaging and positioning development and placement of content for our owned channels, as well as partners’ channels.

  • Communicating product performance and campaign results.

This opportunity may be for you if you have:

  • An interest in working with an amazing team and a collaborative approach.

  • A customer-first attitude.

  • A commitment to diversity and inclusion.

  • An entrepreneurial spirit and willingness to try new ideas.

  • A passion for discovering new ways to reach customers.


This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit and connect with the Company on Facebook (, Twitter ( and Instagram (

Southern Company (NYSE: SO ) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at .

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Georgia Power Company

Job Type: Standard

Travel (Up to...): Yes, 25 % of the Time

Work Location(s):

Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)

241 Ralph McGill Blvd. NE

Atlanta, 30308

Req ID: GPC2008455