Southern Company Senior Marketing Strategist in Atlanta, Georgia
Senior Marketing Strategist
The Senior Marketing Strategist position is responsible for providing strategic marketing support to the Georgia market. This job requires analyzing and synthesizing complex data from multiple sources into comprehensive marketing recommendations for continuous improvement of existing products and development of new products and services. This role requires an innovative thinker with experience in a wide variety of areas such as customer acquisition and retention, customer experience, brand support, product development, and digital marketing. The Marketing Strategist position is responsible for working across business units to design, build, implement, and monitor new products and customer experiences that ultimately drive overall business goals. This individual will serve as the business owner of these initiatives, and will be responsible for working with IT, Customer Operations, and outside vendors to ensure products, and all associated features, meet customer needs, reinforce GNG’s brand, and support overall business objectives.
JOB RESPONSIBILITIES & ACCOUNTABILITIES BY COMPETENCY
Serve as business owner for marketing projects to develop new products or enhance customer experience.
Define and document business requirements to satisfy marketing department needs.
Coordinate and manage all facets of product launch (e.g. customer care center, IT, marketing, legal, regulatory, etc.).
Coordinate efforts with Operations, IT, and/or external vendors to ensure projects are designed, tested, implemented, and monitored per defined business requirements and objectives.
Document/track project progress and provide status updates to various parties as requested.
Provide assistance in corporate marketing plans and execution of strategies to maximize profitability and meet business goals.
Develop alternative marketing capabilities and strategies for entering niche markets/segments.
Coordinate with others to ensure complementary activities in the marketplace.
Utilize digital expertise to support online experience for marketing campaigns/promotions.
Monitor and evaluate performance of both new and existing products and processes to achieve overall marketing, financial, and business goals.
Understand how the internal and external tools interact to optimize the traditional and digital channels.
Assist with marketing research efforts to identify new market opportunities and to improve performance of existing functionality.
Gather and lead cross-functional teams to create and implement new plans, ideas, products and programs.
Build relationships in order to communicate with and influence people at all levels of the company.
Improve product mix of customer portfolio based on product profitability.
Provide analysis and insight to develop product plans to support customer acquisition, retention, experience, and profitability.
Continuously analyze results and determine changes and adaptations to current plans in order to maximize bottom line results.
- Bachelor’s Degree in Marketing, Business, or related field.
- Master’s degree in business administration
Related Work Experience:
8 years in marketing and/or data analytics in a competitive environment.
Proven success in participating in cross-functional teams in market planning and program implementation.
- Previous experience in a marketing environment for a service-related industry (financial services, telecom, insurance, or warranty).
Specific Skills & Knowledge:
Thorough understanding of traditional and non-traditional marketing and research principles.
Ability to think systematically, strategically, and proactively.
Proven success of developing new ideas and marketing strategies that drive financial and market share results.
Must be able to communicate effectively with all levels of management, staff, vendors, and partners.
Ability to plan, execute, and measure multiple high-priority activities within strict deadlines and budgets.
A history of translating business needs into customer focused products through strong writing and UX best practices.
Ability to interpret data and provide actionable recommendations to Marketing Manager/Director.
Must be able to work independently, yet able to operate effectively as a team player. Must be self-motivated.
Experience with digital design, development, or analytics tools
Proficient with SQL, or Access
Copywriting and design experience
Working Conditions/Physical Requirements:
Minimal travel required (<5% travel): Trips may require air travel and/or overnight stay away from home for one or more nights.
Will be working in an office environment
Physical requirements minimal
This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.
Southern Company Gas provides for the energy needs of millions of U.S. households and businesses. As the largest natural gas-only distribution company in the United States, with more than 150 years of history behind us, we're working to ensure that Americans have access to an abundant, safely delivered supply of natural gas for decades to come. We offer our customers a wide range of energy services under one umbrella: seven regulated utilities as well as non-regulated businesses that offer retail, wholesale and storage services.
Southern Company (NYSE: SO) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at www.southerncompany.com.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Type: Standard
Primary Location: Georgia-Metro Atlanta-Atlanta
Operating Company: SouthStar Energy Services
Job Type: Standard
Travel (Up to...): Yes, 25 % of the Time
SouthStar Energy Services - 817 W. Peachtree St., NW (817AtlantaCODE)
817 W. Peachtree St., NW
Req ID: GAS2004396