Southern Company Digital Specialist in Birmingham, Alabama
This role is primarily responsible for enabling personalized customer experiences across all digital channels for Southern Company and supporting its operating companies, Alabama Power, Georgia Power and Mississippi Power. Leveraging tools such as Adobe Analytics, Adobe Target, Google Analytics, Facebook Ads Manager, Webtrends, a new eBusiness Dashboard (Power BI) and marketing automation technology to ensure the most relevant correspondence is taking place, measuring its effectiveness, and communicating reports for optimization.
This candidate must also be comfortable partnering and collaborating with various internal stakeholders in the following business functions: Marketing, Corporate Communications, Customer Service, IT and Business Intelligence. Developing relationships with external partners such as Webtrends, Adobe, Tealium, etc., and other agencies to assist with supporting digital analytics efforts will also be critical to success in this role. A successful candidate should be able to support the entire lifecycle of all web tools so that our customers can derive core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to site experiences.
Major Job Responsibilities
Craft and/or support user journeys across all digital touchpoints to facilitate sales and customer communication needs
Support engagements using data-driven insights in order to provide personalized offers and experiences
Maximize tools for ultimate messaging deployment (support, manage and run a series of different experiences on Adobe Target regularly)
Support the creation of audiences in Adobe Target to meet the business goals of Southern Company OPCOs
Maintain the company’s new eBusiness Dashboard and Online Customer Care (OCC) Adobe Analytics implementation
Work with OCC Stakeholders to create new in-journey target opportunities
Analyze and troubleshoot discrepancies between Adobe data and weblogdata
Manage relationship with Search Discovery (Adobe Analytics implementation vendor)
Manage Adobe Target projects as requested and train others how to use Adobe Target.
Other duties as assigned to support the companies’ digital analytics needs
Candidates with the following preferred qualifications are encouraged to apply:
- Bachelor’s degree or equivalent and proven experience
High level of experience with Adobe tech stack (analytics, target, and AEM)
At least 3-5 years of relevant experience in digital marketing and performance optimization practices; configuring and working with standard analysis tools and tag management tools like Tealium, Webtrends, Adobe Analytics, Google Analytics, etc.
2-3 years performing analysis supporting Web Analytics tools such as Webtrends, Google Analytics, Adobe Analytics, Coremetrics or Power BI and experience in advanced web analytics
Knowledge, Skills & Abilities
Proficiency in the Microsoft Office, including PowerPoint and Excel
Understanding of marketing, customer service and corporate communications customers business needs and tools
Ability to work in a highly collaborative environment developing strong working relationships across all operating companies and support organizations
High attention to detail and organized
Ability to manage multiple, competing priorities simultaneously
Effective and persuasive presentations (verbal and written) for project teams and business leaders
Excellent verbal and written communication skills
Strong problem-solving skills and analytical thinking
Alabama Power provides the valuable combination of competitive prices, reliable electricity supply and unparalleled service to 1.4 million homes, businesses and industries in the southern two-thirds of Alabama.
Southern Company (NYSE: SO) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. #LI Visit our website at
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Field: Sales & Marketing
Job Type: Standard
Primary Location: Alabama-Metro Birmingham/Eastern AL-Birmingham
Operating Company: Alabama Power Company
Job Type: Standard
Travel (Up to...): No
APC Corporate Headquarters - 600 North 18th Street (600BIRMINGHAM)
600 North 18th Street
Req ID: APC2005697